Something From Ireland for St. Patrick’s Day

Given that it’s St. Patrick’s Day, I thought I’d share a fun project on which I worked in Northern Ireland. The video was shot for lululemon and Lycra. Lycra creates the fibers to give lululemon clothes their stretch and durability, with a facility located in Maydown, Northern Ireland.

It’s also a small window into my life as a yogi, runner, teacher, and writer. I enjoyed the opportunity to stretch many of my creative muscles on this job, merging duties as spokesperson, copywriter, occasional producer, and healthy snacks caterer when the crew shot in my apartment in Boston.

But, let’s face it; it’s the Irish accents that steal the spotlight.

I hope you enjoy the armchair, err, laptop travel to Ireland. Here are a few behind the scenes photos, too. Happy St. Patrick’s Day!





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