Perhaps you’ve noticed there’s been a lot of yoga coverage in the media recently, in major journalism outlets covering “serious” news. Typically, yoga in the news largely consists of Yoga Journal, the defining voice of yoga in print media, or glossy celebrity and fitness magazines occasionally featuring worthwhile yoga stories but often falling prey to crafty publicists touting “celebrity yoga gurus.” You might recall from the OmGal.com Facebook Fan Page that I received a press release pitching a “celebrity yoga guru” earlier this summer and can assure you the teacher was neither a celebrity, nor a guru . . . Conjoining these words (along with a dash of ignorance) makes serious yogis think only one thing: This person just doesn’t get it.
Thankfully, mainstream media is starting to get it. Sometimes. And, their focus on yoga is both expanding and improving.
The New York Times, for example, carried three articles about yoga in last Sunday’s paper alone, and none of them caused the involuntary eye rolls that can strike when food or travel or beauty editors are assigned yoga stories– resulting in ho-hum coverage if we’re lucky and drivel if we’re not. The most ballyhooed piece in the Times, featuring founder of anusara yoga John Friend and his grand plans for the future of one of the newest and fastest growing styles of yoga in the world, was written by Mimi Shwartz, whose experience with yoga seemed apparent and appreciated by the yoga community following the article. Not only does she claim several years of asana practice, but she also tempered “The Yoga Mogul” with insight from Judith Lasater as an expert source. You may recall Lasater as a seasoned teacher, author, and the founder of Yoga Journal. I recently recommended her book Living Your Yoga and shared a short excerpt from it, here.
At the crux of the article lies a conversation we often have on OmGal.com: What is lost when yoga and capitalism converge? In other words, as yoga evolves from a centuries old (5,000+ years) spiritual practice in Buddhist and Hindu cultures to a fashionable and fitness-oriented pursuit around the world, how do we preserve its tradition . . . or do we care?
The answer, of course, is that some care, and some don’t.
Chronicling both camps (yoga purists who care deeply about its roots and the yoga populous who cares less) and the progression from one to the other are The Subtle Body: The Story of Yoga in America and The Great Oom: The Improbable Birth of Yoga in America, two new books recently reviewed in- yes, you guessed it- the New York Times by Pankaj Mishra. Mishra trains a critical eye on both, which I appreciate. However, he appears quick to lump all American yogis into one shallow, spiritually bereft bunch.
To which, blogger Paul Raeburn wondered aloud later this week, Why is the New York Times Obsessed with Yoga? and provided his assessment of the latest yoga media blitz:
He makes an excellent point. Put simply, yoga means different things to different people, and that’s OK.
It means a lot to yoga bloggers, like Yoga Dork, for example. The Times also ran a piece on this New York based blog, which you may recall seeing nominated for Best Yoga & Fitness Site in the 2010 Intent Web Awards, along with Elephant Journal, Tara Stiles, Living Room Yoga, and yours truly. (With your gracious support, OmGal.com won). The Yoga Dork coverage brings to the fore the fact that bloggers (good ones, anyway) provide expert insight and spark informed conversations on niche subjects.
Let’s review, shall we? The New York Times, one of the world’s most respected media outlets has been bitten by the yoga bug. In one week, they’ve given us a “yoga mogul” in John Friend, an informed and acerbic review of two new yoga books, and featured a charming “dork” who digs yoga. Are they obsessed or earnest? Joining a movement or jumping on a bandwagon? Shedding new light on an ancient art or diluting something sacred?
As people who belong to the camp that cares the most about yoga and its future (that’s you, readers), what do you think about all this attention?